Posts Tagged ‘cbs sports’

FSB Daily 3/10: NFL-Verizon, MyFantasyTeams, Celebrity Games

Wednesday, March 10th, 2010

A roundup of items recently posted on the FSB News page.

– Verizon Wireless and the NFL announced a deal Tuesday that will present live football coverage to the handsets of Verizon customers for at least the next four years — including fantasy panacea the Red Zone Channel.

– Switched.com rates the MyFantasyTeams application among the best sports apps available for the Blackberry. Just what Blackberry owners need, another reason to keep staring at the thing.

– A writer for the Hollywood Reporter applied the letter of the well-known (at least around these parts) federal UIGEA law to the common practice of holding Academy Awards pools. His assessment: As long as you stick to the same types of money rules that govern fantasy-games providers, there’s enough skill involved to keep things legit.

– RotoHog has signed on to build a celebrity-based fantasy game for US Weekly magazine.

– Dave Richard of CBSSports.com uses the site’s Tableau-produced analytics to compare value across positions for the past football season.

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CBS Brings Enhanced Analytics to Baseball Season

Friday, March 5th, 2010

Bloomberg has garnered plenty of interest for its venture into the baseball analytics market that includes new fantasy products. Intrigued fantasy players, however, should also take a look at a new offering from one of fantasy’s big boys.

Along with the 2010 edition of its fantasy baseball products, CBSSports.com is rolling out in-depth analytical tools — which can be accessed for free on its fantasy news site.

Like in Bloomberg’s case, CBS Sports’ analytics spawned from tools geared toward business analytics. The effort is a collaboration with software company Tableau, which has been around since 2003 and hails itself as the product of combining “an Academy-Award winning professor from the nation’s most prestigious university (Stanford), a savvy business leader with a passion for data, and a brilliant computer scientist.”

CBS and Tableau began talking about the work in mid-2009 and produced some well-received tools for the recently completed NFL season. Of course, we all know that baseball is the game where stat (over?)analysis thrives, so the roll-out for this year’s fantasy baseball campaign sits as the centerpiece.

At the center of that piece is a stat referred to as “RC/27,” which means “runs created per 27 outs.” In plain language, it’s a projection of how many runs a lineup would produce in a single game if a particular player batted in every spot. For example, the rating of National League first basemen that’s sitting on the site as I write this tells me that a lineup of Albert Pujols’ would put up four more runs per game than a whole set of Derrek Lees.

CBSSports.com has tapped “data analyst” Al Melchior to present much of this research and will post new material at least several times a week through baseball season. The data presents other new stats — as well as explanations of their meanings — and the tools within these articles can be customized for different scoring systems and views. The company will also likely look to apply the tools to other sports in the future.

In this highly competitive fantasy games market, it will be interesting to see if CBS’ effort spurs similar undertakings for the other top commissioner engines. At the least, it’s another way for fantasy players to dig deeply into the numbers.

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FSB Daily 2/19: CBS is Hiring, DynastyGuys Arrive

Friday, February 19th, 2010

A roundup of items recently posted on the FSB News page.

– CBSSports.com is in the market for a new marketing manager. Candidates should have four to six years experience in the industry and will handle “campaign planning, creative development, program deployment, tracking, and MROI reporting and analysis for initiatives promoting sign-up and revenue targets of CBSSports.com fantasy and live video products.”

– Footballguys.com writer Jeff Pasquino (a 2008 finalist for FSWA football writer of the year) and a partner have launched DynastyGuys.com, aimed at fantasy football players in year-to-year dynasty formats. Site content includes contributions from several of his fellow Footballguys.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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FSB Daily 2/9: SBJ, UEFA, Social Marketing

Tuesday, February 9th, 2010

A roundup of items recently posted on the FSB News page.

– The Sports Business Journal has planned for a March 1 release an “In Depth” report on fantasy sports. According to its announcement: “We’ll call upon our team of fantasy experts to find out which segments of the business are growing the fastest. We’ll introduce you to the key players in this space and outline some of the products that have gained the most traction with consumers.”

– European fantasy games site Sportsbox.com has added a salary-cap contest for the second half of the Champions League season. It’s interesting to note that Champions Fantasy Knock-Out is a pay-to-play game.

– We all know how important it is these days to get our marketing messages out there via social media. This week, eMarketer is running a series on how to do so properly.

– Many football fans may have forgotten about Anthony Gonzalez soon after he went down with a knee injury in Week 1, but fantasy owners who drafted the Colts wideout as a No. 2 receiver sure didn’t. CBSSports.com senior fantasy writer Jamey Eisenberg wrote a feature over the weekend on Gonzalez, who will be an interesting fantasy case heading into 2010.

– It’s just one guy’s opinion but still interesting to note that this staff writer for Connecticut’s New Britain Herald dubs MLB.com the best site on the Web. Let fantasy baseball season officially begin.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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