Lead Story
Yahoo! Gets Official with MLB.com
Yahoo! Sports announced Monday that it has partnered with MLB Advanced Media to make its commissioner product the “official fantasy baseball game of MLB.com” for 2010.
The deal includes a bit more than one that might make a brand the official underwear of the Chik-Fil-A Bowl. The co-branding agreement positions Yahoo! 2010 baseball as the primary fantasy offering on MLB.com’s fantasy homepage. MLB’s own suite of fantasy games remains, but you won’t find (at least as of Monday afternoon) offerings from past partners such as ESPN…
Fantasy Sports Events
What: National Fantasy Baseball Championship live events
When & Where:
March 19-21, Las Vegas
…
What: Interactive Sports Conference
When: March 24-25
Where: Las Vegas
Details: ISC website
Sponsor:…
What: World Championship of Fantasy Baseball
When: March 26-28
Where: Las Vegas
Details: WCOFB website
Business Profile
Company: FantasyTrophies.com
Launch date: launched in 1995 but became an LLC in 2008
No. of employees: We have 4 employees during the busy times of the year.
We’ve learned that the fantasy sports consumer can be an attractive target for marketers because “he” is devoted to the hobby and willing to spend money. Dave Mitri has been intimately familiar with those facts since launching FantasyTrophies.com about 15 years ago. He took some time out recently to tell FSB.com about building a business around handcrafting trophies for fantasy players … and divulge the identity of his “Armchair Quarterback” inspiration.
1. So, really, who buys…
Personal Profile
Name: John Diver (pronounced like “river”, not “diver”)
Nickname: “Div”
Job title: Director of Product Development, ESPN Fantasy Games
Full-time in fantasy: 15 years
Age: 40
Education: Washington ‘92 (English)
Family status: Married two kids (Ellie 6, Gavin 4)
Favorite fantasy sport to play: ESPN Fantasy Football
Favorite sport to watch: College Football
Favorite team (any sport): Washington Huskies
All-time favorite athlete: John McEnroe
Years playing fantasy: 20
I got my start in the fantasy industry when:…
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