Posts Tagged ‘myfantasyleague’

FSB Daily 3/1: MyFantasyLeague, Sirius, RotoExperts

Tuesday, March 1st, 2011

A roundup of items recently posted on the FSB News page.

– Former Fanball boss Ryan Houston presents some updates via his website on the movements of several former charges, including Geoff Stein’s announcement this week of a new position with MyFantasyLeague.com. Houston also mentions that Kay Adams, part of Sirius’ Fanball Fantasy Drive team, will be hosting her own Sunday night show.

– We also learned from the aforementioned Ryan Houston post that Sirius XM will be on hand in Arizona this weekend to broadcast the LABR drafts. Steve Gardner of USA Today has the lineups for each league and some further details for anyone unfamiliar with the League of Alternate Baseball Realities. The drafts will be on the air Saturday and Sunday nights, 7 p.m. to midnight Eastern.

– RotoExperts announced Tuesday that it has acquired MC3 Sports Media, which owns and operates the Around the Horn Baseball and Xtra Point Football blogs.

Send all of your news, job postings, stories and profile ideas to matt.schauf@worldfantasygames.com. Follow us on Twitter (FSBcom).

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2010 FSTA Award Winners

Wednesday, January 26th, 2011

Back home from the latest Fantasy Sports Trade Association winter conference, we’ll have material over the next few days covering some of the stuff learned.

At the end of a Wednesday gobbled up by travel and family time, though, we’ll pass along the winners of the most recent set of FSTA awards (in bold):

MOST INNOVATIVE PRODUCT OR SERVICE
Grid Iron Fantasy Sports — VuFantasyFootball.com
World Fantasy Games — RapidDraft Fantasy Football Weekly app
RotoWorld — Draftmaster software; Season PassOnline Fantasy Draft Guides
Fantasy Football Crystal Ball
Head2Head Sports — Injury/Bye Protection
RotoExperts.com — Fantasy Grinder
RotoWire.com — Fantasy Football Draft Kit (mobile)
FantasyPros
LeagueSafe
NFL.com — Fantasy Football 2010

MOST INNOVATIVE CONTEST
RotoExperts.com — Upset Challenge
World Fantasy Games — RapidDraft
Athlon — Pro+College Fantasy Football
NFL.com — Fantasy Playoff Challenge

MOST OUTSTANDING AD
NFL.com — TV spot
MyFantasyLeague.com — print ad
RapidDraft.com (World Fantasy Games) — Week 17 Twitter mock draft
ESPN — campaigns for fantasy baseball, Tournament Challenge and fantasy football
FootballDiehards.com — print-Web promotion

MOST OUTSTANDING CONTEST
NFL.com
FanDuel
CBSSports.com — Free Fantasy Football
World Fantasy Games
Fanball.com — Diamond Challenge Fantasy Baseball
WCOFF

MOST UNIQUE/OUTSTANDING LIVE EVENT or CONTEST
Baseball HQ — First Pitch Forums
WCOFF
NFL.com — Fantasy Live webcast
Head2Head — The Draft 2010
FanDuel — Fantasy Football Championship
RapidDraft.com (WFG) — RapidDraft Weekly

UNIQUE AD
NFL.com — “Dots” TV spot
FootballDiehards.com — print-Web promotion
RapidDraft.com (WFG) — Twitter mock draft

MOST VALUABLE CONTENT
Fantasy Sherpa
CBSSports.com
RotoWorld
ESPN
RotoExperts
Baseball HQ
RotoWire
The Huddle
XML Team
RapidDraft News (WFG)
NFL.com
FFSpin.com
FFToolbox.com
GodfatherofFantasySports.com (Charlie Wiegert’s blog)

MOST VALUABLE TOOL
RotoLab
NFL.com — Bloomberg Decision Maker; NFL.com Fantasy Tour
FantasyPros
Competitive Sports Analysis — scoutPRO
Fantasy Football Crystal Ball
RotoExperts.com
RapidDraft.com — Fantasy Football Weekly app
CBSSports.com — Fantasy Football Commissioner
RTSports.com — online draft room
Fantistics — Fantasy Draft Assistance Tool: Baseball; Football
RotoWorld — DraftMaster
MyFantasyLeague.com
Advanced Sports Media — Draft Analyzer

ROOKIE of the YEAR
FFSpin.com
FaGames
NFL.com — Fantasy Football 2010
FantasyPros
Competitive Sports Analysis
Gridiron Fantasy Sports — VuFantasyFootball.com
Joe Namath (World Fantasy Games)

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Compete.com Reports Fantasy Reach for September

Saturday, December 4th, 2010

In the latest sign of fantasy sports’ ability to swim in the mainstream, Compete.com released last month some stats on the Web habits of fantasy players.

Compete drew results from a panel of “more than 2 million” Internet users based in the United States for the month of September, compiling numbers on daily reach, search habits and time spent on various fantasy sites.

The fantasy sports subdomain on Yahoo! and the games subdomain ESPN.com, respectively, came out as the clear top two in unique visitors, each more than doubling the next ranked URL. Worthy of note, however, is that NFL.com’s fantasy area came in third, even if you were to combine the results for each of the three ranked CBS Sports subdomains (football, baseball and college football).

Streak.espn.go.com led the way in average stay, checking in at nearly 5 minutes more than No. 2 fantasy.nfl.com. That URL, of course, takes surfers to ESPN’s Beat the Streak game, which won a Fantasy Sports Trade Association award for 2009. FleaFlicker.com and fantasy.foxsports.com followed in that category.

RTSports.com led the way in visits per person for the month at 20.56. Only two other sites beat Compete.com’s overall tally for the category (14.71): baseball.cbssports.com and myfantasyleague.com.

Other data points drawn into focus in the Compete.com release were:

– Unique visitor numbers don’t tell the entire story. Fantasysports.yahoo.com was the top site for UVs in September (6,115,530) but “attention” increased 130 percent — still not bad, while fantasy.nfl.com attention increase by 370 percent. Perhaps the increased focus on video at fantasy.nfl.com is behind its relatively higher attention.

– For search, ESPN was the clear winner for September. It captured three of the top five search-share positions: “espn” was the number one keyword sending traffic to the fantasy category, “espn fantasy football” was the number two keyword and “espn.com” was number four.

– Fantasy players drop off as the season wanes. Baseball.cbssports.com, which reached its season high in April of 516,761 UVs, was down to 347,416 in September with attention down (44 percent) and visits per person down (25 percent) from August. It’s likely that many players lose interest as they move out of contention and content related to the next fantasy season emerges (football, hockey and basketball). Wise brands should track these trends and use the insights to drive campaign creative and media buying.

More results can be found in the table below …

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FSB Daily 6/28: RotoWire, MFL, FanSoft, FF Librarian, Fantazzle

Monday, June 28th, 2010

A roundup of items recently posted on the FSB News page.

This lengthy story from the Wisconsin State Journal takes a look at three fantasy sports companies based in the Madison, Wis., area — RotoWire, MyFantasyLeague.com, and FanSoft Media — with an eye toward the still-recent emergence of fantasy sports. (Unfortunately, it’s also yet another example of incorrectly crediting Daniel Okrent with inventing fantasy sports — even with the “modern” qualifier attached.)

– The FF Librarian has continued to crunch her Accuracy Challenge numbers and found Ask the Commish to be the top three-year performer in projecting fantasy tight ends.

– Fantazzle has launched a free-to-play fantasy game for the upcoming 2010 World Series of Poker, with the top prize a seat in the 2011 event.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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