Posts Tagged ‘yahoo sports’

FSB Daily 7/23: Yahoo!, NFL.com, MJD Mocks Himself

Friday, July 23rd, 2010

A roundup of items recently posted on the FSB News page.

– Yahoo!’s acquisition of Citizen Sports has led new Facebook-connected social functionality (sponsored by Miller Lite) for its fantasy football teams this year. Anyone with a team on Yahoo! Sports will be able to “like” that team and get player updates and other content delivered straight to his or her Facebook news stream.

– The promotional plan for NFL.com’s new fantasy football league-management product has moved from Phase 1 — targeting existing league managers — to Phase 2, which will focus more on drawing in new players. NFL.com will also reportedly start a fantasy football show on the Web in September. (Why NFL Network doesn’t have a dedicated fantasy show yet for the predominant field of American players is a mystery to us.)

– It can be interesting enough to see where Maurice Jones-Drew will go in Round 1 of the typical 2010 fantasy football draft, but Jones-Drew himself helped add interest to the Sirius XM Times Square draft on Wednesday. The Jaguars running back worked a trade with fellow host Jay Thomas to acquire himself, after Thomas drafted MJD third overall. Here are (most of) the rest of the results.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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FSB Daily 3/29: Lots of Apps, Lots of Baseball

Monday, March 29th, 2010

A roundup of items recently posted on the FSB News page.

– AOL-owned fantasy commissioner site FleaFlicker now has a free iPhone app for team management and tracking. For a full introduction, allow me to present Fanhouse’s Tom Herrera.

– With baseball season drawing ever closer, The New York Times highlighted a few iPhone apps for baseball nuts and fantasy players: FanGraphs, RotoWire’s draft kit, iScore, K-ForCE, Yahoo!’s upcoming app and MLB’s At Bat 2010.

– The League of Alternate Baseball Realities is one of the best-known and longest-running “expert” fantasy leagues. The AL-only draft took place earlier this week, and here’s what each owner thought about his team afterward.

– This Wall Street Journal story tells about how the Michael Eisner-managed Topps company is revitalizing its sports-card sales with Attax, a game that incorporates some elements of fantasy.

– Nando Di Fino of The Wall Street Journal reports that Chris Carpenter boasted the highest winning percentage among owned baseball players in CBSSports.com’s 2009 fantasy leagues: 58.6 percent of teams that included Carpenter won their leagues.

– When SportingNews.com announced the end of its fantasy-games hosting, it also told users about a deal with CBSSports.com to host leagues at half-price ($90 instead of $180). CBS has also partnered with BleacherReport.com to offer the same deal via that site.

– Gentlemen (and ladies) for some reason, Zazzle.com thinks you might be interested in this overpriced, fantasy-themed toilet paper.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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Yahoo! Gets Official with MLB.com

Monday, March 8th, 2010

Yahoo! Sports announced Monday that it has partnered with MLB Advanced Media to make its commissioner product the “official fantasy baseball game of MLB.com” for 2010.

The deal includes a bit more than one that might make a brand the official underwear of the Chik-Fil-A Bowl. The co-branding agreement positions Yahoo! 2010 baseball as the primary fantasy offering on MLB.com’s fantasy homepage. MLB’s own suite of fantasy games remains, but you won’t find (at least as of Monday afternoon) offerings from past partners such as ESPN or ProTrade.

Aside from the nice-looking “official” tag, partnering with MLB.com provides attractive traffic numbers. Although FSB.com doesn’t have specifics for each company’s subdomains, this quick snapshot of the past year shows MLB.com carrying an audience of about 5 million to 7 million in the buildup to baseball season before jumping to 12 million in April. For comparison’s sake, that represented significantly more unique users per month than (multi-sport) Web heavies ESPN.com and CBSSports.com over the same span.

Beyond the positioning on MLB.com, the partnership also brings to Yahoo! customized player highlights that users can subscribe to for the season for $9.95. The package will offer in-game and post-game highlights of players on your fantasy team and will be available for free preview to Yahoo! fantasy players for the season’s first two weeks.

“We believe this product will exceed fantasy baseball players’ growing appetites for deeper engagement by delivering an immediate, high-quality experience,” MLB.com senior VP of business development Kenny Gersh said in the release.

This marks Yahoo!’s third fantasy partnership with an American professional sporting body. Previous deals made the most-trafficked fantasy outlet the “official” provider of fantasy golf for PGA.com and fantasy hockey for NHL.com.

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FSB Daily 2/11: Yahoo!, Kentucky Derby, Work for the Chargers

Thursday, February 11th, 2010

A roundup of items recently posted on the FSB News page.

– Users are no doubt already aware that Yahoo! has launched its 2010 baseball commissioner product. This year, the system has added support for auction-style drafting.

– It’s not easy to find on KentuckyDerby.com unless you already know the name of the game, but the “official” Derby site presents a fantasy game called “Road to the Roses” to accompany the Triple Crown events.

– The Fantasy Football Librarian just got back from a busy trip to Miami for Super Bowl XLIV — thanks to her win in the Buffalo Wild Wings bloggers league — and has some photos and details.

– You already loved Motorcycle-USA.com, and it can only get better with a new section devoted to fantasy. Real fans of two-wheeled racing can also play for a trip to this year’s U.S. Grand Prix.

– It’s not related to fantasy, but the San Diego Chargers are looking for interns for the coming summer, with a focus on college students. How many of us have envisioned working for a pro sports franchise at some point? Gotta start somewhere.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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