Led by former Green Bay Packers executive Andrew Brandt, The National Football Post officially launched Monday morning.

The site draws together experience from varying football backgrounds. As president, Brandt brings the perspective of a former NFL executive and promises to offer insight into the business of the league.

Former league personnel man Mike Lombardi — who led departments for the Browns and Raiders, among other posts, and recently wrote for SI.com – will serve as the lead writer. His “NFP Diner Report” appears to be a regular feature in which he rounds up NFL news from vaious sources and inserts analysis.

Jack Bechta brings a sports agent background and shows immediately where he’ll offer insight. His first item for NFP is titled “So You Want to be a Sports Agent?” Matt Bowen, an NFL safety for seven years — most notably with Washington — seems to blog at least once a day during the week. The final regular is the resident “fantasy expert,” Joe Fortenbaugh, who has a law degree and formerly worked as an agent, including an internship under Bechta.

Among the site’s features already are a news feed from NFL.com and a fantasy draft kit, which can be purchased for $12.95. There are also plans to supply a semiweekly fantasy newsletter during the season ($9.95) and weekly scouting reports on all the games, including predictions ($9.95).

Brandt writes in his welcome message that the site will also invite “unique perspectives” from guest contributors. Indeed, the home page currently features such an invitation to e-mail if you want to be a guest blogger.

“We will not deal in rumor. We will deal in fact. And, we will comment from the perspective of informed, educated and experienced opinionm” Brandt writes. “Although we will break news simply by the depth of our contacts, we will not be in business to scoop other news outlets; rather to deliver our readers the keenest analysis of such news.”