OntheRecordSports.com wants to know how well fantasy players can anticipate performance each weekend, rather than who can build the best lineup.

The new site, which officially launched its beta phase on Monday morning, affords users the opportunity to predict how individual players will perform in upcoming contests and challenge others to do better. It also allows users to create profiles, upload other personal content such as videos and talk trash to each other.

The site also offers community games, including contests for the Super Bowl and NCAA tournament that purport potential top prizes of $5 million.

“We felt like the time was right for a fresh take on fantasy,” On the Record Sports chief executive Mark De Philippi told Sports Business Journal. “The big boys have pretty much cornered the market on commissioner-style games.”

According to SBJ, the venture is backed by investment capital in the seven-figure range, and the prizes are insured. OTRS has partnered with STATS LLC in this offering and was founded by former Upper Deck executive Jamie Kiskis.

“We’ve been doing fantasy for a long time and now have the opportunity to really pick and choose our partners in this space,” Stats senior vice president of sales Greg Kirkorsky told SBJ. “These guys came to us with a really fresh take and a way to get at the casual fantasy player in a meaningful way.”

According to OntheRecordSports.com, Kiskis — a San Diego State alum — developed the idea on the Aztec Talk message board in response to boasts of other posters who often claim to have “called” athletic results before they happened.

A roundup of recent posts on the FSB News page.

– The Fantasy Football Librarian is taking an early peek at the accuracy of fantasy football site player rankings as part of her accuracy award project (in conjunction with the FSTA). The Fifth Down blog post gets into the top early performers in the running back category, but she promises to go deeper in her regular blog.

– Esquire columnist Peter Schrager says to shut up about your fantasy teams (and other things) if you’re watching football in public. Lower in the column, Darren Rovell says the tough economy is rendering all football players virtually unmarketable and threatening to wipe out lavish Super Bowl-week parties. The horror.