Posts Tagged ‘nhl’

FSB Daily 12/10: Draft Getaway, Fantasy Sherpa, FanDraft, NHL in Trouble?

Thursday, December 11th, 2008

A roundup of recent posts on the FSB News page.

– Trying to figure out where everyone in your league should gather for your draft next year? How about Aruba? (If you can afford to hold your league draft in Aruba, make sure you use the FSB contact page to acquire our address for donations.)

– Once you get past a couple of other folks in far less interesting industries, this New York Post story tells a bit about how Scott Swanay rebounded from two corporate merger-driven layoffs to develop his Fantasy Sherpa sites (baseball and football to date, with basketball and hockey in the works).

– eROI offers a look at how it developed content e-mails for CBSSports.com (free download) and how important such a tool can be.

– FanSoft Media expects to release the 2009 version of its FanDraft baseball product in December — ahead of its usual January release.

– The global economic downturn could impact the National Hockey League more heavily than other major American sports leagues, largely because of the lack of a solid television contract and the weakness of the Canadian dollar.

– This columnist in California has found fantasy golf lacking and wants to play with rotisserie scoring.

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FSB Daily 10/10: Social Marketing Scene, Nando, 2k, Fantasy Cricket

Friday, October 10th, 2008

A roundup of recent posts on the FSB News page.

– Opinion Research Corp. found in a September study that not only have most social-media users conversed with brand marketers online, but they don’t even mind being contacted that way.

The Wall Street Journal’s Nando Di Fino says that you need to try fantasy hockey, for the good of your country.

– 2k Sports’ MLB Front Office Manager sounds really cool. Despite what the marketing department might say, though, it’s no more fantasy baseball than Madden is fantasy football.

– Cricket.com thinks it’s in good position to become your go-to fantasy cricket site.

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FSB Daily 10/6: New and Old Steer Online Advertising

Monday, October 6th, 2008

A roundup of recent posts on the FSB News page.

– Montreal-based iPerceptions found in a study that text advertisements still fare the best among online consumers and that less-affluent Web surfers are more likely to click through.

– Fantasy site owners could find a lesson or two in how to market via social networks or how to sell such a setup to potential advertisers by reading about how some top global brands are leveraging the hottest new medium.

– “FSTA Frontline” is a new newsletter from the Fantasy Sports Trade Association.

– In an interview with Men’s Fitness, Yahoo Sports’ Ashley Russell says women in her fantasy football league fought fiercely on their first draft night a year ago.

– Is the NHL dooming itself to a future of relative obscurity, or should it just embrace its market and cater to it better? Two Hartford Courant reporters square off with the opening of the new season.

Skyrocketing travel costs for college sports teams could threaten some programs and alter the schedules for announcing championship playoff brackets.

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FSB Daily 10/2: iPhone, Sports Network, Yardbarker, OneSeason

Thursday, October 2nd, 2008

A roundup of recent posts on the FSB News page.

– Apple has ditched the requirement for a nondisclosure agreement from developers of applications for the iPhone. This should enable developers — including fantasy sports content providers — to communicate to repair and avoid common problems.

– The Sports Network will carry the NHL’s exclusive data and video feed direct from teams and arenas this season. Among the features TSN customers will be able to carry will be a daily online show called “Daily Dose,” produced in conjunction with NHL.com.

– Yardbarker is expanding its reach beyond sports sites.

OneSeason.com offers users the chance to invest real money in their ability to gauge the popularity of actual pro teams and players in a new stock-trading game.

– NFL PLAYERS, the marketing arm of the Players Association, will debut a new season of “Helmets Off” on Oct. 4. The reality show will air on Fox Sports Network at various times.

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