Posts Tagged ‘mlbam’

FSB Daily 2/23: RotoExperts, Bloomberg, Accuscore, Wainwright

Wednesday, February 23rd, 2011

A roundup of items recently posted on the FSB News page.

– David Hersh, who formerly served as vice president of fantasy sports for CBS Sportsline after coming over in the Commissioner.com acquisition, has joined RotoExperts as a senior adviser.

– In conjunction with MLB.com, Bloomberg Sports has rolled out the second season of its Front Office product of fantasy baseball tools, which it promises will be easier for consumers to use.

– You Digital Media has reached a deal with Accuscore that will allow the latter to create and present video representations of its data sets. (If you know just what that means without reading more, you’re smarter than I.)

– We don’t do player-news stuff in this space, but I thought it worth lamenting that we haven’t even reached the starting of spring-training games and already a fantasy ace seems on his way to Tommy John surgery. Consider Adam Wainwright the latest argument in favor of drafting as close to the season as possible.

Send all of your news, job postings, stories and profile ideas to matt.schauf@worldfantasygames.com. Follow us on Twitter (FSBcom).

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FSB Daily 9/22: TMR, MLBAM, FantasyPro.net

Wednesday, September 22nd, 2010

A roundup of items recently posted on the FSB News page.

– Check this out: Matthew Berry has an Oct. 7 appearance scheduled for the Jewish Community Center in Springfield, Mass., for which attendees will be charged up to $35 (reserved seating; tickets also available at $25, $15 for Center members). By comparison, folks in Houston can buy a $30 ticket to go see Vampire Weekend (plus $12.99 in extra whatever charges).

– Major League Baseball Advanced Media has won a Duke’s Choice Award for its fantasy draft application and live scoreboard. Although it would be much more interesting if these awards singled out personal favorites of John Wayne, Duke’s Choice awards “highlight the ingenuity and creativity of Java developers.”

– FantasyPro.net has launched a weekly fantasy football platform in which players build a salary-cap team and then enter a pay league at their chosen fee level.

– This article — apparently from the student paper for the University of Memphis, although it seems to instead be named for mayonnaise — focuses on the fantasy playing habits of some average college students, including at least one dude who will now have his professors checking his laptop more closely during class.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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FSB Daily 3/17: Huddlehub, MLBAM, Fantasy Gripes

Wednesday, March 17th, 2010

A roundup of items recently posted on the FSB News page.

– This writer for PC World checked out the presentations on smart-phone apps at the South by Southwest festival and was impressed by Huddlehub (among others). This app gives you a centralized location from which to manage teams from Yahoo!, ESPN, CBS Sports, RapidDraft.com and Fanball.

– BizofBaseball.com offers a roundup of recent news regarding MLB Advanced Media’s dealings and announced partnerships.

– Check it out, comrades. It’s not only here in the United States that traditionalists believe our fantasy games are the root of all sporting evil.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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Yahoo! Gets Official with MLB.com

Monday, March 8th, 2010

Yahoo! Sports announced Monday that it has partnered with MLB Advanced Media to make its commissioner product the “official fantasy baseball game of MLB.com” for 2010.

The deal includes a bit more than one that might make a brand the official underwear of the Chik-Fil-A Bowl. The co-branding agreement positions Yahoo! 2010 baseball as the primary fantasy offering on MLB.com’s fantasy homepage. MLB’s own suite of fantasy games remains, but you won’t find (at least as of Monday afternoon) offerings from past partners such as ESPN or ProTrade.

Aside from the nice-looking “official” tag, partnering with MLB.com provides attractive traffic numbers. Although FSB.com doesn’t have specifics for each company’s subdomains, this quick snapshot of the past year shows MLB.com carrying an audience of about 5 million to 7 million in the buildup to baseball season before jumping to 12 million in April. For comparison’s sake, that represented significantly more unique users per month than (multi-sport) Web heavies ESPN.com and CBSSports.com over the same span.

Beyond the positioning on MLB.com, the partnership also brings to Yahoo! customized player highlights that users can subscribe to for the season for $9.95. The package will offer in-game and post-game highlights of players on your fantasy team and will be available for free preview to Yahoo! fantasy players for the season’s first two weeks.

“We believe this product will exceed fantasy baseball players’ growing appetites for deeper engagement by delivering an immediate, high-quality experience,” MLB.com senior VP of business development Kenny Gersh said in the release.

This marks Yahoo!’s third fantasy partnership with an American professional sporting body. Previous deals made the most-trafficked fantasy outlet the “official” provider of fantasy golf for PGA.com and fantasy hockey for NHL.com.

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