Name: Rod Smith
Nickname: Rocket
Job title(s): CEO - Helping Hands for Freedom; Founder & President - Future for Kids; President - Fantasy4Charity.com
Age: 43
Education: BA in Business Administration - University of Nebraska
Family status: Single
Favorite fantasy sport to play: Football
Favorite sport to watch: Football, both college and pro
Favorite team (any sport): Denver Broncos
All-time favorite athlete (other than yourself): John Elway, and my High School Quarterback, Loren Snyder
Years playing fantasy: 13
Three questions
1) How long has this project/partnership been in development? How did the idea come about?
Helping Hands for Freedom is a start up national charity that I founded in December of 2008. After 18 years of serving communities throughout the country and raising over 5.5 million dollars, the nature of fundraising in this economy for non-profits has me feeling like I have no idea what I am doing.
The traditional way of building a charity through building a board and relying on their circle of influence, creating signature event(s) such as a golf tournament, and submitting grant request to multiple sources, is far more difficult than ever before.
I had to think “out-of-the-box” and took to the internet for research. I found a story about how President Obama successfully generated donations from college students. He was able to convince college students to donate $10 a month for multiple months that generated millions of dollars for his presidential campaign. He truly revolutionized the art of fund development. This led to the question, “How can I get millions of people to give Helping Hands for Freedom $10 each?”
As I continued my research on the internet, I came across a story about the continued growth of Fantasy Sports and that the industry has now reached over 33 million participants. This was the “niche” I was looking for.
2) How did Ricky Williams’ involvement come about, and do you have any particular details about what we should expect to see from him going forward?
I met Ricky through a friend of mine in San Diego, Renie Colwell. She works with him regarding his off field endeavors and after sharing with him the idea to help military children who have lost their fathers to the war through a fantasy football game, Ricky actually offered to help and be a part of the venture. He has been a part of designing the logo and reviewing the content for the website and has his own ideas on marketing the RapidDraft game through Fantasy4Charity. Being from San Diego and understanding the plight of military families due to Camp Pendleton and the large population of service members living there, he plans on being as active as his busy football life will allow him to be through interviews, blogging, Twittering and some appearances in Miami.
3) How much of the proceeds will be making it to the families you serve?
Our partners in this project, Jeff Thomas of World Fantasy Games, and Jay Jacobs of the Shurn Group have made great sacrifices in helping us contain the cost of the venture to make sure as much of the money raised goes to supporting the military families facing injury and loss and building a national mentorship program for military children. Our goal is to operate at a high standard of 80 percent of money raised going towards serving our mission with the remaining 20 percent going to the administration and fundraising expenses of the organization.
Bonus: Most of us will never experience settling under a Division I or NFL punt and preparing for a return. Can you tell us a bit about what that was like?
Punt returning is all about instincts in the open field, setting up your blockers, and trusting your teammates. Oh, and speed doesn’t hurt. I just always had a knack for it. In High School I had 12 returns for touchdowns. In one game, I had 2 punt returns and 2 kickoff returns for touchdowns. In 1986, I led the nation in punt returns, and when I left Nebraska, I was the all-time leading career and single-season average punt returner. I was just very confident and fearless, which is a good combination to have when 235lb linebackers are running down to knock you out. There is nothing better than clearing that last guy and cruising into the end zone with the entire stadium on their feet and cheering.