Posts Tagged ‘fantasy sports ventures’

Rovell Informs Folks That Fantasy is Big Business

Thursday, August 26th, 2010

All this week, CNBC sports business maven Darren Rovell is focusing a series of reports on the emerging fantasy sports industry.

Although the first few videos aren’t likely to present much new information to anyone who has been tracking this industry closely, it is still interesting at least to get the more mainstream business perspective of fantasy sports. The quick take: We still have some work to do to be broadly accepted as a serious business segment.

TV talking heads will often provide less-than-ideal examples, but if you watch the video below beyond the soundbyte from FSTA president Paul Charchian, you’ll hear Power Lunch co-host Tyler Mathisen say, “Shakegian? Was that his name? … They have a trade association now?”

Yup, “they” have a trade association now … and have for more than 10 years, actually.

Video No. 2 repeats some of the industry dollar figures laid out the first time around, but it also presents some interesting information. For one thing, 20 percent of fantasy content sites reportedly follow subscription models at this point (though I’m not sure if that number includes those with free and pay levels).

Perhaps more interestingly (depending on your priorities), Hooters says it expects to host more than 25,000 fantasy football drafts this year. According to the company’s website — which I swear I only visited for work purposes — the chain has 455 restaurants in 44 states, which averages out to nearly 55 drafts per location. With that kind of projection (no matter how truthful it might be), it’s no wonder Hooters offers a dedicated URL for draft-party reservations, as well as a free draft kit (with draftboard, cheat sheets, etc.) and a fantasy-centric game-piece gimmick that includes a Super Bowl trip.

Hooters is merely another example of sports-bar type settings realizing the power of the fantasy sports consumer and pursuing us players. Even if Tyler Mathisen doesn’t get it, those paying a bit more attention do.

We’ll have more as we see further Rovell fantasy videos (not that there’s anything wrong with that). Here’s the aforementioned second one …

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TBL Acquisition Part of FSV ‘Aggressive Growth Plan’

Wednesday, June 2nd, 2010

At this point, everyone reading this post is probably aware that Fantasy Sports Ventures has acquired the sports and entertainment blog TheBigLead.com for a sum in the “low seven figures.” According to Clay Walker, though, we should expect to see more over the next year and a half.

“We have established a very aggressive growth plan for FSV over the next 18 months as we strive to become the No. 1 digital sports property in the U.S.,” the executive VP and chief affiliate officer told FSB.com. “We will be involved in many interesting initiatives to drive greater audiences and revenues.”

The acquisition, of course, follows the purchases of other noteworthy online properties, including fantasy sites Baseball HQ, The Huddle and KFFL.

FSV isn’t giving details on the purchase price beyond the aforementioned ballpark. Previous reports, however, attached the same “low seven figures” label to deals with Baseball HQ and Hoopshype.com, so it seems safe to assume all three acquisitions live in the same neighborhood.

The Big Lead brings an audience that has climbed to more the 200,000 unique visitors a month and will continue to be run by Jason McIntyre, the creator with fairly extensive experience in major sports and entertainment media.

TBL became an affiliate of FSV and joined its Fantasy Players Network two years ago. Walker says acquisition talks began about two months ago and finally closed on Tuesday. In the press release, FSV CEO Chris Russo praised what McIntyre has built.

“Jason McIntyre has created one of the most compelling sports news and pop culture sites on the web, and we are very excited to work with him and his team,” Russo said.

At the same time, both sides acknowledge the potential that lies in FSV’s larger pool of resources (re: money and the network).

“We’re excited about expanding the relationship with The Big Lead because we believe that the site will benefit from additional content resources that we can provide,” Walker said Wednesday.

“I look forward to working with FSV to take The Big Lead to a new level.” McIntyre echoed in the release. “With the added resources of FSV, we will bring new elements and features to the site while preserving The Big Lead’s independent spirit.”

Fantasy Sports Ventures now counts more than 600 sites among its network of owned or affiliated properties. April comScore numbers rank it fifth among American sports outlets (15 million uniques for the month).

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FSB Daily 5/28: Picklive, FF Champs, ESPN, Footy

Saturday, May 29th, 2010

A roundup of items recently posted on the FSB News page.

– Picklive has announced a free public launch of its immediate, short-term fantasy model to run alongside the World Cup. For those who like the increasing prevalence of daily and weekly fantasy games but can’t stand that unbearable wait for the day to actually end will be able to play “7.5-minute” fantasy matchups during soccer matches and change their lineups as play goes on.

– After selling FFChamps.com in 2006, cousins Ian and Jon Millman recently teamed up with Andrew Miller to buy the content-and-services provider back.

– Yahoo! is rolling out a global sports campaign to accompany the World Cup, including a pick-em style game called World Soccer 2010.

– ESPN.com’s regional sites have garnered plenty of play — particularly during ESPN broadcasts — and drawn many noteworthy writers from newspapers and websites in the areas they serve. The company has now rolled out locally focused iPhone apps to extend the targeted style of coverage.

This London-based outfit is looking for a similarly British developer for a “fantasy football” site. We can only guess by the location that by “football” they mean “soccer.”

– The guys in charge of Fantasy Knuckleheads have put together a widget that pulls content from a number of fantasy sites. We don’t know exactly which sites are included, but it seems a fair assumption that the Knuckleheads would draw from their own list of recommended outlets.

– The “OCD Chick” is the latest addition to Fantasy Sports Ventures’ Fantasy Players Network.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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FSB Daily 4/20: Fantasy Players, Silly Little Game, Overseas Fantasy

Tuesday, April 20th, 2010

A roundup of items recently posted on the FSB News page.

– Visitors to FantasyPlayers.com — which is owned by Fantasy Sports Ventures and serves as the online home for their Fantasy Players Network — will notice that the site is currently redirecting to KFFL.com. KFFL’s Ryan Bonini told FSB.com that this is a temporary move while the company is “revamping” FantasyPlayers.com. We’ll check back in with details on the changes once the site is back up.

– The ESPN 30 for 30 fantasy documentary Silly Little Game premiered tonight, and here’s a semi-review Steve Gardener of USA Today. (We had to DVR it here at FSB.com headquarters for viewing after a week and a half of visiting the South.)

– As part of its promotion for Silly Little Game, ESPN.com put together a quick quiz on the origination of rotisserie baseball. (I got a decent 7 out of 10 correct, without cheating. I swear on my Rafael Palmeiro rookie card.)

– Ireland-based Ubecha.com is launching what seems to be a daily-game style fantasy platform for the upcoming World Cup. The press release is short on specific details of the game, but the general description seems to be in line with the short-turnaround, quick-payout games that have been popping up all over the place on the American fantasy sports scene recently. (The name of the site and discussion of “betting” in the release exemplifies a different marketplace the one governed by the UIGEA.)

– Harsh Jain of Dream11 has this writeup on the growing Internet market in India and the growth potential for fantasy sports in that market, particularly cricket.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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