Posts Tagged ‘emarketer’

FSB Daily 6/21: Bloomberg, Razzball, Value of a Fan

Monday, June 21st, 2010

A roundup of items recently posted on the FSB News page.

– In this transcript from an interview on Moneyweb podcast, Bloomberg Sports head Bill Squadron speaks of the growth potential Bloomberg saw in the fantasy sports field and the role that played in developing its new sports-themed products. Squadron also says that the company plans to expand beyond baseball but has yet to nail down which sport will come next. That would seem to indicate no offerings for the upcoming NFL season, which will open in less than three months.

– Braves infielder Eric Hinske is not only a fantasy player, but apparently a fairly avid one. He informed Falcons quarterback Matt Ryan before Wednesday night’s game that the Falcons quarterback appeared on three of Hinske’s fantasy teams in 2009.

– Just to prove that pretty much everyone has an iPhone app at this point, fantasy content site Razzball has launched theirs. (Oh, come on. I’m joking. “Razz” is right there in the name.)

– According to this eMarketer report, a consumer that is a Facebook fan of your brand is likely to spend twice as much as one who is not a fan. The real value of a Facebook fan, however, is tough to nail down and will vary by that person’s activity level.

– Checking back in on Dreamstreet Golf, the startup fantasy game site that we mentioned on here about a month ago, it looks like the contest still has yet to launch. The just-completed U.S. Open had been the targeted first tournament, but anyone who has tried to put on an online game probably knows just how easy it can be to miss even the most realistic targets.

– Are you a sports uber fan? In her writeups of the recent Sports Marketing 2.0 VIP Summit, the OCD Chick mentioned Yahoo! Sports’ Kyle Laughlin classifying sports fans in the “casual,” “everyday” and “uber” categories. The qualifications for “uber” tend to match up with the most engaged and serious fantasy players. Yahoo!’s challenge/goal is to convert fans in the other two groups into engaged fantasy players.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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FSB Daily 6/16: Fantasy Pros 911, Business Tips, Crowdsourcing

Tuesday, June 16th, 2009

A roundup of recent posts on the FSB News page.

– FantasyPros911.com announced Monday a new community that (among other things) allows users to log in with their Facebook sign-in.

– eMarketer interviewed Eric Litman, CEO of Medialets and an angel investor, about what makes for a successful mobile application.

This column from The Globe and Mail asserts that not enough companies are leveraging increased bandwidth to the degree they should.

– One Connecticut quartet hopes to use the new (and social networking-enabled) concept of “crowdsourcing” to field a baseball team in Connecticut. The proposed cost to citizen owners would be $100.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com. Follow us on Twitter (FSBcom).

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FSB Daily 3/5: FSTA Conference, Podcasting, Swanay, Motocross

Thursday, March 5th, 2009

A roundup of recent posts on the FSB News page.

– The Fantasy Sports Trade Association has announced that its summer business conference will take place June 18-19 in Chicago. The football drafts will be held the night before, and the final afternoon will again feature a Cubs game.

– eMarketer projects that the segment of the total American Internet audience that consumes podcasts will nearly double in the next five years.

– Did you go to an Ivy League school? Well, Scott Swanay did, and now he’s been featured in his old school’s newspaper.

– MotoSport and Vurbmoto have combined to present a fantasy game based on amateur national racing. Amateur Fantasy Racing League 2009 will incorporate five motocross races, starting next week and culminating in the announcement of the winners April 1.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com.

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FSB Daily 2/15: User-Generated Content, Mark St. Amant, NASCAR

Sunday, February 15th, 2009

A roundup of recent posts from the FSB News page.

– eMarketer projects continued growth in the amount of user-generated content on the Web, both by volume and percentage of overall content. That’s not necessarily good news for those making their living via Web content creation.

– Have you ever wondered which football players would serve as the fantasy counterparts to some of the most prominent names in fantasy baseball? Yeah, neither have I, but Mark St. Amant has. Among the comparisons he draws is this gem: “Plaxico Burress = Ugueth Urbina. They both like guns.”

– No matter how bleak their books get, you can always find the most prominent automakers prominently featuring their products on the NASCAR circuit.

Send all of your news, job postings, stories and profile ideas to FantasySportsBusiness@gmail.com.

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