A roundup of items recently posted on the FSB News page.

– Nando Di Fino of The Wall Street Journal recently took a look at the allure of World Cup fantasy games for several companies, beginning with the official FIFA game sponsored by McDonald’s. Unfortunately, he also followed the false step of ESPN’s “Silly Little Game” in crediting Daniel Okrent with inventing fantasy sports. If the creator of Rotisserie scoring is bitter about the money being made off “his” game, just imagine how it feels to have been playing fantasy sports in the 1960s and then see various national media giving credit to a bunch of folks young enough to be your children.

– Middle Eastern firm Quirkat is supporting a Facebook app that presents World Cup fantasy “football” in three languages: Arabic, English and French.

– Fantazzle has struck a deal via Curv Sports to add Ravens running back Ray Rice as a sponsor for some of its games.

– Bloomberg Sports recently launched an iPhone app to provide its analytical baseball product to mobile users.

– Plenty of outlets have their fantasy offering for the World Cup, but the site launched by ad agency Host presents something different: A game that awards dirty play. Top scores will be achieved by “moments of utter filth, times of unforeseeable but creative cheating.”

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Name: Ron Shandler
Nickname: none
Job title(s): Editor and Publisher of BaseballHQ.com, Author of Baseball Forecaster
Full-time in fantasy? Yes, since 1994
Age: 52
Education: BBA Marketing, MBA Management Science, both from Hofstra University
Family status: Married, two daughters (17 and 19)
Favorite fantasy sport to play: Baseball
Favorite sport to watch: Baseball and hockey
Favorite team (any sport): New York Mets
All-time favorite athlete: Tom Seaver
Years playing fantasy: 26

I got my start in the fantasy industry when:
Started publishing the annual Baseball Forecaster in 1986.

Since then, my fantasy résumé includes:
Baseball Forecaster annual book (1986-present)
Baseball Forecaster monthly newsletter (1987-1998)
BaseballHQ.com (1996-present)
First Pitch Forum conference series (1994-present)
RotoHQ.com (established 2001)
Other books published: Forecasting Pitching Careers (1995), Pitchers Almanac (1997), Fantasy Baseball Workbook (1999-2000), Graphical Player (2005-2008), Minor League Baseball Analyst (2006-present), Baseball Injury Annual (2007)

Three questions

1. What was different about the information and methods you brought to light with the 1986 debut of Baseball Forecaster? How did your audience for that title change with the growth of fantasy?

Originally, it wasn’t all that different. My intent for the Forecaster was to provide a centralized source for readers to enjoy the works of many sabermetricians — Bill James, Pete Palmer, etc. — so I presented current data using their formulas and some of my own. Adding projected player rankings in 1988 is what opened up the fantasy market.

2. Many fantasy players and writers dream of working with a professional sports team, an opportunity you got and then walked away from. What about that job didn’t appeal to you? Would you consider another position in MLB going forward?

In 2004, after 11 years out of Corporate America, I was running a successful company. I was quite content with making my own decisions and the independence that goes along with that. Major league teams are run just like any other major corporation — endless bureaucracy, layers of decision-making, stunted communication channels, office politics, etc. I’d consider owning a team, but being an employee again? Not likely.

3. What is it about baseball and its numbers that draws you there rather than to other sports?

Baseball is divided up into easily measurable events, unlike most other sports where the action is more fluid. As such, the sport lends itself to more accessible analysis of individual performance. It also lulls us into believing we can create projections based on this data, which is why it was a natural for fantasy applications.

Bonus: In the Fantasyland film, we saw your disbelief at being met at your door by a trade-talking Jed Latkin. After that encounter, do you just let others in your family answer the door instead?

Ha! At 10:30 in the morning, I am typically the only one home. You can just imagine what it is like when you have a mile-long To-Do list sitting on your desk, and Jed Latkin and a cameraman show up at your door asking for a few hours of your time.

A roundup of items recently posted on the FSB News page.

– No joke: A group of Canadian fantasy football fans have banded together to fill the void for a Canadian Football League fantasy game and named their project Fantas-Eh.

– This ain’t real fantasy basketball, but LeBron James’ planned big-screen debut, Fantasy Basketball Camp, has picked up a director and looks like it’s going to happen. I think the best we can hope for is that no cartoon aliens show up and LeBron stays out of any genie lamps.

– MLB.com extols its virtues as it enters its 10th season.

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Yahoo! Sports announced Monday that it has partnered with MLB Advanced Media to make its commissioner product the “official fantasy baseball game of MLB.com” for 2010.

The deal includes a bit more than one that might make a brand the official underwear of the Chik-Fil-A Bowl. The co-branding agreement positions Yahoo! 2010 baseball as the primary fantasy offering on MLB.com’s fantasy homepage. MLB’s own suite of fantasy games remains, but you won’t find (at least as of Monday afternoon) offerings from past partners such as ESPN or ProTrade.

Aside from the nice-looking “official” tag, partnering with MLB.com provides attractive traffic numbers. Although FSB.com doesn’t have specifics for each company’s subdomains, this quick snapshot of the past year shows MLB.com carrying an audience of about 5 million to 7 million in the buildup to baseball season before jumping to 12 million in April. For comparison’s sake, that represented significantly more unique users per month than (multi-sport) Web heavies ESPN.com and CBSSports.com over the same span.

Beyond the positioning on MLB.com, the partnership also brings to Yahoo! customized player highlights that users can subscribe to for the season for $9.95. The package will offer in-game and post-game highlights of players on your fantasy team and will be available for free preview to Yahoo! fantasy players for the season’s first two weeks.

“We believe this product will exceed fantasy baseball players’ growing appetites for deeper engagement by delivering an immediate, high-quality experience,” MLB.com senior VP of business development Kenny Gersh said in the release.

This marks Yahoo!’s third fantasy partnership with an American professional sporting body. Previous deals made the most-trafficked fantasy outlet the “official” provider of fantasy golf for PGA.com and fantasy hockey for NHL.com.