FSB Daily 2/9: SBJ, UEFA, Social Marketing

A roundup of items recently posted on the FSB News page.

– The Sports Business Journal has planned for a March 1 release an “In Depth” report on fantasy sports. According to its announcement: “We’ll call upon our team of fantasy experts to find out which segments of the business are growing the fastest. We’ll introduce you to the key players in this space and outline some of the products that have gained the most traction with consumers.”

– European fantasy games site Sportsbox.com has added a salary-cap contest for the second half of the Champions League season. It’s interesting to note that Champions Fantasy Knock-Out is a pay-to-play game.

– We all know how important it is these days to get our marketing messages out there via social media. This week, eMarketer is running a series on how to do so properly.

– Many football fans may have forgotten about Anthony Gonzalez soon after he went down with a knee injury in Week 1, but fantasy owners who drafted the Colts wideout as a No. 2 receiver sure didn’t. CBSSports.com senior fantasy writer Jamey Eisenberg wrote a feature over the weekend on Gonzalez, who will be an interesting fantasy case heading into 2010.

– It’s just one guy’s opinion but still interesting to note that this staff writer for Connecticut’s New Britain Herald dubs MLB.com the best site on the Web. Let fantasy baseball season officially begin.

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