According to this article on DailyFinance.com, some major-media fantasy producers report that women are consuming their content and games in ever-increasing amounts.

Frankly, there’s a lack of clarity in the numbers reported, but here are some highlights from the story:

– ESPN.com says average minutes spent on fantasy pages by female visitors rose 7 percent in June. (Unforunately, we aren’t told whether that’s over June 2008 or May 2009.)

– ESPN estimates that 18 percent of the audience for its online fantasy content is female and that its year-over-year female fantasy audience grew in the “low double-digit percentages” in 2008.

– Yahoo! Sports’ David Geller estimates that 12 percent of the fantasy players on his site are women.

The numbers seem to be in line with Fantasy Sports Trade Association-sponsored Ipsos studies that have pegged the female fantasy audience somewhere around 20 percent (though a much smaller portion of the group that actually spends money on fantasy content and games).

The rest of the Daily Finance article jumps around quite a bit and confuses a few things (the FSTA and the Fantasy Sports Association, for instance), but here are a couple of other noteworthy quotes:

– RotoWire president Peter Schoenke: “Yahoo will face tough competition from Fox which has some ’serious building blocks’ such as broadcasting NFL games.”

– Geller, of Yahoo! Sports: “Fantasy sports tend to be recession proof.”

Tags: david geller, espn, fantasy sports, fantasy sports business, fantasy sports industry, fox sports, fsta, peter schoenke, yahoo

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