Along with locking up a lead sponsor in recent days, the Fantasy Sports Trade Association also made public the lineup for its summer conference in Chicago.

After holding the football drafts on the first night (just to ensure at least half the teams in each league lose their top picks to pre-season injuries), the conference’s first full day presents the following topics:

• An intro to the business side of starting up a fantasy site.
• An update by lawyer Glenn Colton on legal issues facing the industry (most notably, the CBS v. NFLPA case).
• New consumer behavior research from Dr. Kim Beason and Ipsos’ Aaron Amic.
• The economy, with the help of Dr. John-Charles Bradbury, author of the blog “Sabernomics: Economic Thinking about Baseball” and the book “The Baseball Economist: The Real Game Exposed.”
• Tech trends, with a particular focus on “open-source platforms.”
• Keeping your site relevant in the off-season.

Day 2’s half-day of events includes:

• Two sessions on building corporate partnerships.
• Advice on how best to engage users.
• An interesting closing session in which participants will get 5 minutes to pitch their concept to a panel of judges for a chance at $20,000 in “interactive advertising media” from Dish Network.

Full information on the conference, including registration deadlines and cost, can be found at the FSTA’s website.

Tags: fantasy sports, fantasy sports business, fantasy sports industry, fsta, fsta conference

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