If you haven’t heard about it, don’t be surprised. The latest product from fantasy industry veteran Paul Charchian made its official debut on Tuesday amid little publicity.

Initially planned as a standalone Web offering, LeagueFinder has instead gotten its start as a Facebook application.

“The more I dove into Facebook, the more I felt like the social-networking application was perfect,” Charchian told FSB.com. “Facebook skews younger than the general Web Application.”

Put simply, LeagueFinder is “Match.com for fantasy players,” according to Charchian. The app’s main page continues with the dating theme, more specifically stating that “LeagueFinder is a free matchmaking service for fantasy sports players.”

LeagueFinder allows users to search for available leagues or for candidates to fill out existing leagues, all based on customizable search criteria. Fantasy players can search by terms such as draft type, level of commitment and entry (including no-fee formats).

We think it’ll cross the full spectrum,” Charchian said. “We think this will be one of the only ways where people in reasonably high stakes leagues can find each other.”

The service is only available for baseball now, and of course the newness of it means that the breadth of available matches is pretty small right now.

Charchian says that baseball 2009 will serve as more of a test run for LeagueFinder, which is in its beta phase, in preparation for more of a full rollout for the coming football season. Part of that phase will be to allow users to search for and connect with specific league-manager outlets. LeagueFinder is in discussions with those outlets to arrange payments for business it sends their way.

LeagueFinder — which is free to use — will also help to generate revenue by connecting users with parent site LeagueSafe.com. That venture, which debuted last year and took home two FSTA awards back in January, collects and holds league fees.

By the end of this year, Charchian expects to have LeagueFinder available for every sport and have the standalone url functional. (Basketball, hockey and golf currently join baseball and football as the target sports on the site.)

For 2010, the plan is to extend functionality to non-sports as well — e.g. American Idol, movies, celebrity gossip, etc.

Talk about going after a niche market.

MySerieA.com, which launched back in late January, knows exactly the kind of fan that will frequent its site. That’s because the new portal is devoted to the Italian soccer league that appears in its domain name. Some might find such an approach limiting, but founder Vince Cullotta sees a need in the marketplace.

“I think part of the problem with fantasy Serie A is that there are all of these sites out there that are doing it just to do it,” Cullotta told FSB.com. “The fantasy games are stripped down and not very exciting to the average fan. Serie A fans have nowhere else to go so they play because the options are limited.”

With an entire site devoted solely to Serie A — or Lega Calcio, for our Italian readers — Cullotta hopes to give his audience more than they might get from existing games such as those available via Yahoo, ESPN and Ole Ole.

“Our focus is the Serie A and nothing else, which sets us apart from other fantasy sites,” Cullotta said. “We want to raise the bar for Italian fantasy soccer.”

Along with the game, the site offers forums and a blog devoted to the league. The game itself offers 24 different scoring categories and provides live scoring, and the accompanying player news comes from one of the industry’s most respected sources in RotoWire.

“We’ve been impressed with Vince’s vision for his game and think it’s going to take off with a growing and untapped U.S. soccer market,” RotoWire president Peter Schoenke told FSB.com. “RotoWire has expanded our soccer coverage to include all the world’s major leagues, so it was a natural fit for us to work with My Serie A.”

Of course, no matter how strong the effort, there figures to be a limited audience in this country. The American appetite for all things soccer beyond the youth level has proved to have its boundaries.

On the other hand, the wonderful thing about the Web is that a site’s access is not limited to its country of origin (at least not around these parts). To that end, Cullotta says he has plans to extend the reach overseas in the coming years, specifically into the United Kingdom and Italy.

That kind of audience should come with a healthier appetite.