October 10th, 2008

FSB Daily 10/10: Social Marketing Scene, Nando, 2k, Fantasy Cricket

Friday, October 10th, 2008

A roundup of recent posts on the FSB News page.

– Opinion Research Corp. found in a September study that not only have most social-media users conversed with brand marketers online, but they don’t even mind being contacted that way.

The Wall Street Journal’s Nando Di Fino says that you need to try fantasy hockey, for the good of your country.

– 2k Sports’ MLB Front Office Manager sounds really cool. Despite what the marketing department might say, though, it’s no more fantasy baseball than Madden is fantasy football.

– Cricket.com thinks it’s in good position to become your go-to fantasy cricket site.

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FSB Daily 10/9: Online Advertising, the Fight Over Stats

Friday, October 10th, 2008

A roundup of recent posts on the FSB News page.

– The Interactive Advertising Bureau reports that online ad sales grew by 15.2 percent in the first half of this year over the same period last year.

– Speaking to a gathering of lawyers, SportsJudge.com’s Marc Edelman had this to say about the stat rights disputes that keep making their way to court: “The Supreme Court really needs to hear one of these cases, because we’re going to see a lot more of them.”

– Some cable customers in the Kansas City, Mo., market have gotten new interactive capabilities through their TV, including some directed at fantasy football players.

– Cole Hamels is among the bevy of Major Leaguers who plays fantasy football.

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