FSB Daily 10/6: New and Old Steer Online Advertising
A roundup of recent posts on the FSB News page.
– Montreal-based iPerceptions found in a study that text advertisements still fare the best among online consumers and that less-affluent Web surfers are more likely to click through.
– Fantasy site owners could find a lesson or two in how to market via social networks or how to sell such a setup to potential advertisers by reading about how some top global brands are leveraging the hottest new medium.
– “FSTA Frontline” is a new newsletter from the Fantasy Sports Trade Association.
– In an interview with Men’s Fitness, Yahoo Sports’ Ashley Russell says women in her fantasy football league fought fiercely on their first draft night a year ago.
– Is the NHL dooming itself to a future of relative obscurity, or should it just embrace its market and cater to it better? Two Hartford Courant reporters square off with the opening of the new season.
– Skyrocketing travel costs for college sports teams could threaten some programs and alter the schedules for announcing championship playoff brackets.
Tags: ashley russell, college sports, fantasy football, fantasy hockey, fantasy sports, fantasy sports business, fantasy sports industry, fantasy sports trade association, fsta, fsta frontline, hartford courant, men's fitness, ncaa, new york times, nhl, yahoo sports
