Content Factory Buys Game Time Decisions
The Content Factory, a new media company with former ESPN anchor Dan Patrick at the forefront, announced today the purchase of GameTimeDecisions.net as part of a plan to build its fantasy football presence.
The company, founded by Jimmy de Castro, aims to “revolutionize radio, expand media channels and customize content to meet multidimensional consumer access,” according to the main page of its website. Content Factory also reached a deal with Pro Football Weekly last week to produce a weekly hourlong fantasy football radio show, hosted by PFW’s Hub Arkush.
The proceeds from that show will reportedly be invested in building out GameTimeDecisions.net — a fantasy football subscription site founded by sports talk radio host Brian Swaw — into “the most robust” site of its kind on the Web. In addition, Game Time Decisions will drive a new fantasy contest that will be hosted on Patrick’s website.
The stated goals appear to be a bit lofty considering the saturation of the online fantasy football market that Content Factory is entering, but we’ll see what the company has in mind to make its site “robust.”
Tags: content factory, dan patrick, fantasy football, fantasy sports, fantasy sports business, fantasy sports industry, football, gametimedecisions.net, jimmy de castro, pro football weekly
