By Jeff Thomas

Here’s Your Marketing Hint of the Day: Stop saying “we have the ULTIMATE fantasy game” or “we have the ultimate fantasy web site”! Why? Because it has been used over and over and over again. And because it tells the consumer nothing.

How many fantasy sports games or websites are going to use the “ultimate” adjective once again this year? Does anyone understand the concept of differentiation?

Get a clue, people. I see it almost every day leading up to fantasy football season in an email or press release or as part of an online graphic advertising a website or contest. Don’t you think consumers are sick of hearing about how ULTIMATE you are? It’s time to innovate with your advertising message. After 15 to 20 years of ultimate, how can your game or website be so ultimate?

Using the word “ultimate” to describe your fantasy game — in the title of the game, in a magazine ad or on an online banner ad — is like the owner of a resort saying “come to our ultimate beach hideout for your next vacation.” Every consumer that might be looking to go on a vacation is thinking they want to find a great place with sand, sun and privacy. But why should they visit your particular resort? Because it’s the ultimate? What’s so ultimate? What else can you say to tell me why I should come to your resort? Do you have the best margaritas in the Caribbean? Do you have the hottest looking women on any beach in Jamaica? Now we’re getting somewhere.

John Zaleski founded Ultimate Fantasy Sports in the early 1990s. He was first and earned the right to use the brand. But since his company’s success of the ’90s, many (MANY) “ultimates” have followed. It’s getting ridiculous.

So, people, give us all an ultimate rest and come up with something original.

BlogTalkRadio.com, the online talk radio network, will roll out its Fantasy Sports Channel at 4 p.m. on Tuesday.

The channel will reportedly feature seven hours of original programming every weekday and eight hours on Sundays.

The lineup for football season includes Craig Davis of FantasyFootball.com, Cecil Lammey of Footballguys.com, Brian Swaw of GameTimeDecisions.net, Paul Greco of MelnickandGrecoFantasySports.com and Lyle Konkeil and Kevin Moore of TheFantasyFootballGuys.com.

Created in 2006, BlogTalkRadio.com allows users to create and upload their own shows, which are turned into podcasts and made available free via iTunes.

A baseball analysis company that has been in business for 15 years has launched a new website to offer highly detailed reports.

MyInsideEdge.com offers users features that include player and team report cards, which assesses and grades performance versus league averages in categories such as plate discipline; scouting reports; and sortable stats with categories that you won’t find on your fantasy hosting site or MLB.com, such as a pitcher’s percentage of strikes thrown on off-speed pitches.

In addition, the apparently daily features titled “Edge Notes” and “Three Things to Watch” provide statistical trends pertinent to each day’s schedule of games. Today’s “Edge Notes,” for instance, tells us that:

Pirates third baseman Andy LaRoche has struggled mightily since his July 31st acquisition from the Los Angeles Dodgers. A high-contact hitter in the minors, LaRoche has swung and missed at 22 percent of pitches seen as a Pirate, above the 20 percent National League average. LaRoche has also pounded the ball into the ground 58 percent of the time (44 percent NL average) while posting just a .186 well-hit average, compared to the .278 NL average.

The current edition of “Three Things” points out — among other things – that Milwaukee starter Manny Parra doesn’t fare well on first pitches.

One thing that the site seems to be lacking is an explanation for its data. While it shouldn’t take too much for someone who knows baseball to figure out what the stat abbreviations mean, it would be helpful to know how things such as grades and success rates are determined.

The Minneapolis-based company, Inside Edge, “has provided an edge to MLB clubs and differentiating content to media with our outstanding reports and analysis” since 1993, according to the e-mail announcing the new website.

The information will be available on a subscription basis ($5.95/month, $29.95/year), but a free trial is available before Sept. 15.